Agricultural Marketing Publications


For more information, please contact:
Dr. Ramu Govindasamy,
Professor & Marketing Specialist
Department of Agricultural, Food and Resource Economics
55 Dudley Road New Brunswick, NJ 08901
Phone: (848) 932-9192


Organic Produce




Biotechnology - Consumer Perceptions


South Korea Public Preferences for Genetically Modified Foods: a Random Parameter Model
B. Onyango and R. Govindasamy
Date: Oct. 2004



Public Approval of Plant and Animal Biotechnology in Korea: An Ordered Probit Analysis
R Govindasamy, B. Onyango, W. Hallman, H. Jang and V. Puduri


Consumer Acceptance of Genetically Modified Foods in Korea: Factor and Cluster Analysis
B. Onyango, R Govindasamy, W. Hallman, H. Jang and V. Puduri
Date: June 2004


Fin Fish and Shell Fish Consumer Demand


Consumer Perceptions and Preferences for Organic Aquatic Products: Results from the Telephone Survey.
L. J. O’Dierno, R. Govindasamy, V. Puduri, J. J. Myers and S. Islam
Date: June, 2006



Ethnic Produce Marketing


Locally Grown Ethnic Greens and Herbs: Demand Assessments and Production Opportunities for East Coast Farmers

Ramu Govindasamy, Kathleen M. Kelley, James E.Simon, Shouan Zhang, Frank Mangan, William J. Sciarappa, Richard W. Van Vranken, Albert Ayeni, Peter Nitzsche, Brian Schilling, Stephen J. Komar, Surendran Arumugam, Isaac Vellangany, Gene McAvoy, Ed Dagar, Chung Heon Park, William Reichert, Robert Pyne, Daniel Giurleo, Kelsey Gustafson, Lisa Giordano, David Byrnes, Rodolfo Juliani and Qingli Wu

Date: August 2014


Identification of Ethnic Greens and Herbs for the East Coast United States of America: Focus Group and Survey Methods Approach

Ramu Govindasamy, Kathleen M. Kelley, James E.Simon, Shouan Zhang4, Frank Mangan, William J. Sciarappa, Richard W. Van Vranken, Albert Ayeni, Peter Nitzsche, Brian Schilling, Stephen J. Komar, Surendran Arumugam, Isaac Vellangany, Gene McAvoy, Ed Dagar, Chung Heon Park, William Reichert, Robert Pyne, Daniel Giurleo, Kelsey Gustafson, Lisa Giordano, David Byrnes, Rodolfo Juliani and Qingli Wu

Date: August 2014




Demographics and the Marketing of Asian Ethnic Produce in the Mid-Atlantic States.
R. Govindasamy, A. Nemana, V. Puduri, K. Pappas, B. Schilling, J. E. Simon, R. V. Vranken and L. Brown
Date: May, 2006


Afrian Natural Products


An Overview of Marketing of Ghana Natural Product
R. Govindasamy, B. Onyango, V. Puduri, J. Simon, H. Juliani, J. Asante-Dartey, H. Arthur, B. Diawuo and D. Acquaye
Date: November, 2006


A Comparison of Wholesaler/Retailer Business Characteristics of Natural Products between Ghana and Rwanda
Ramu Govindasamy, James Simon, Venkat Puduri, H. Rodolfo Juliani, Juliana Asante-Dartey, Hanson Arthur, Bismarck Diawuo, Dan Acquaye, Nicholas Hitimana
Date: November 2006


Consumer Responses and Attitudes


Potential Impact of Agro-terrorism Perceptions on Demand for Locally Grown Products
R. Govindasamy, C. Turvey and V. Puduri
Date: November, 2006


Country of Origin Labeling of Fresh Produce: A Consumer Preference Analysis.
V. Puduri, R. Govindasamy and B. Onyango
Date: June, 2006


Demographic Characteristics of Consumers who Read Grocery Brochures Regularly and Those who are willing to Switch Supermarkets to Buy Advertised Specials: An Analysis
R. Govindasamy, A. Kumaraswamy V. Puduri and B. Onyango
Date: June, 2006


Evaluating Consumer Usage of Nutritional Labeling: The Influence of Socio-Economic Characteristics
R. Govindasamy and J. Italia
Date: January, 1999


The Influence of Socio-Economic Characteristics on Food Advertisement Usage
R. Govindasamy and J. Italia
Date: January, 1999


Predicting Consumer Response Toward Pesticide Residues
R. Govindasamy, J. Italia, and A. Adelaja
Date: January, 1998


Consumer Response to Integrated Pest Management and Organic Agriculture: An Econometric Analysis
R. Govindasamy and J. Italia
Date: November, 1997


Consumer Response and Perceptions of Integrated Pest Management Produce
R. Govindasamy, J. Italia and J. Rabin
Date: May, 1998


Quality of Agricultural Produce: Consumer Preferences and Perceptions
R. Govindasamy, J. Italia and C. Liptak
Date: February, 1997


Farmers' Markets


Farmers' Markets: Consumer Trends, Preferences, and Characteristics
R. Govindasamy, M. Zurbriggen, J. Italia, A. Adelaja, P. Nitzsche and R. VanVranken
Date: June, 1998


Farmers' Markets: Managers Characteristics and Factors Affecting Market Organization
R. Govindasamy, M. Zurbriggen, J. Italia, A. Adelaja, P. Nitzsche and R. VanVranken
Date: June, 1998


Farmers' Markets: Producers' Characteristics and Status of Their Business
R. Govindasamy, M. Zurbriggen, J. Italia, A. Adelaja, P. Nitzsche and R. VanVranken
Date: June, 1998


Jersey Fresh


Consumer Awareness of the Jersey Fresh Promotional Program
R. Govindasamy, K. Sullivan, V. Puduri, B. Schilling, and L. Brown
Date: July, 2005


Returns to the Jersey Fresh Promotional Program: The Impacts of Promotional Expenditures on Farm Cash Receipts in New Jersey
Ramu Govindasamy, Brian Schilling, Kevin Sullivan, Calum Turvey, Logan Brown and Venkata Puduri
Date: March, 2004


Consumer Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh
R. Govindasamy, A. Pingali, J. Italia and D. Thatch
Date: February, 1998


Producer Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh
R. Govindasamy, A. Pingali, J. Italia and D. Thatch
Date: March, 1998


Retailer-Wholesaler Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh
R. Govindasamy, A. Pingali, J. Italia and D. Thatch
Date: April, 1998


Ag Tourism


Income Distribution Comparison of Farms with Innovative Activities: A Probabilistic Approach
R. Govindasamy, A. Pingali and F. Hossain
Date: January, 1998