For more information, please contact:
Dr. Ramu Govindasamy, Professor & Marketing Specialist
Department of Agricultural, Food and Resource Economics
55 Dudley Road
New Brunswick, NJ 08901
(848) 932-9192





Empirically Evaluating Consumer Characteristics and Satisfaction with Organic Products
R. Govindasamy, M. DeCongelio, J. Italia, B. Barbour and K. Anderson
Date: May, 2001 File Size: 700 KB

Empirically Evaluating Grower Characteristics and Satisfaction with Organic Production
R. Govindasamy, J. Italia, M. DeCongelio, K. Anderson and B. Barbour
Date: May, 2000 File Size: 453 KB




South Korea Public Preferences for Genetically Modified Foods: a Random Parameter Model
B. Onyango and R. Govindasamy
Date: Oct. 2004 File Size: 138 KB

Measuring U.S. Consumer Preferences for Genetically Modified Foods Using Choice Modeling Experiments: The Role of Price, Product Benefits and Technology
B. Onyango, R. Govindasamy and R. M. Nayga
Date: August, 2004 File Size: 491 KB

Public Approval of Plant and Animal Biotechnology in Korea: An Ordered Probit Analysis
R Govindasamy, B. Onyango, W. Hallman, H. Jang and V. Puduri
Date: June 2004 File Size: 454 KB

Consumer Acceptance of Genetically Modified Foods in Korea: Factor and Cluster Analysis
B. Onyango, R Govindasamy, W. Hallman, H. Jang and V. Puduri
Date: June 2004 File Size: 453 KB





Consumer Perceptions and Preferences for Organic Aquatic Products: Results from the Telephone Survey.
L. J. O’Dierno, R. Govindasamy, V. Puduri, J. J. Myers and S. Islam
Date: June, 2006 File Size: 869 KB

Identification and Evaluation of Viable Market Opportunities for Organically-Grown Aquatic Products: Results from the Focus Group Meetings.
L. J. O’Dierno, S. Islam, R. Govindasamy, J. J. Myers and V. Puduri
Date: December, 2005 File Size:570 KB
 




DEMOGRAPHICS AND THE MARKETING OF ASIAN AND HISPANIC PRODUCE IN THE EASTERN COASTAL U.S.A.s
R. Govindasamy, R. VanVranken, W. Sciarappa, A. Ayeni, V.S.Puduri, K. Pappas, J.E. Simon, F. Mangan, M. Lamberts and G. McAvoy
Date: November 2007                                   File Size: 523 KB
Survey Methods and Identification of Ethnic Crops for the East Coast in the USA: A Procedural Synopsis
R. Govindasamy, R. VanVranken, W. Sciarappa, A. Ayeni, V. Puduri, K. Pappas, J.E. Simon, F. Mangan, M. Lamberts and G. McAvoy
Date: May, 2007                                   File Size: 379 KB
Demographics and the Marketing of Asian Ethnic Produce in the Mid-Atlantic States.
R. Govindasamy, A. Nemana, V. Puduri, K. Pappas, B. Schilling, J. E. Simon, R. V. Vranken and L. Brown
Date: May, 2006 File Size: 1,223 KB



An Overview of Marketing of Ghana Natural Product
R. Govindasamy, B. Onyango, V. Puduri, J. Simon, H. Juliani, J. Asante-Dartey, H. Arthur, B. Diawuo and D. Acquaye
Date: November, 2006 File Size: 230 KB
A Comparison of Wholesaler/Retailer Business Characteristics of Natural Products between Ghana and Rwanda
Ramu Govindasamy, James Simon, Venkat Puduri, H. Rodolfo Juliani, Juliana Asante-Dartey, Hanson Arthur, Bismarck Diawuo, Dan Acquaye, Nicholas Hitimana,
Date: November 2006 File Size:379 KB



Potential Impact of Agro-terrorism Perceptions on Demand for Locally Grown Products
R. Govindasamy, C. Turvey and V. Puduri/i>
Date: November, 2006 File Size: 115 KB
Country of Origin Labeling of Fresh Produce: A Consumer Preference Analysis.
V. Puduri, R. Govindasamy and B. Onyango
Date: June, 2006 File Size: 145 KB
Demographic Characteristics of Consumers who Read Grocery Brochures Regularly and Those who are willing to Switch Supermarkets to Buy Advertised Specials: An Analysis
R. Govindasamy, A. Kumaraswamy V. Puduri and B. Onyango
Date: June, 2006 File Size: 266 KB
Evaluating Consumer Usage of Nutritional Labeling: The Influence of Socio-Economic Characteristics
R. Govindasamy and J. Italia
Date: January, 1999 File Size: 83 KB
The Influence of Socio-Economic Characteristics on Food Advertisement Usage
R. Govindasamy and J. Italia
Date: January, 1999 File Size: 77 KB
Predicting Consumer Response Toward Pesticide Residues
R. Govindasamy, J. Italia, and A. Adelaja
Date: January, 1998 File Size: 114 KB
Consumer Response to Integrated Pest Management and Organic Agriculture: An Econometric Analysis
R. Govindasamy and J. Italia
Date: November, 1997 File Size: 184 KB
Consumer Response and Perceptions of Integrated Pest Management Produce
R. Govindasamy, J. Italia and J. Rabin
Date: May, 1998 File Size: 195 KB
Quality of Agricultural Produce: Consumer Preferences and Perceptions
R. Govindasamy, J. Italia and C. Liptak
Date: February, 1997 File Size: 178 KB



Farmers' Markets: Consumer Trends, Preferences, and Characteristics
R. Govindasamy, M. Zurbriggen, J. Italia, A. Adelaja, P. Nitzsche
and R. VanVranken
Date: June, 1998 File Size: 203 KB
Farmers' Markets: Managers Characteristics and Factors Affecting Market Organization
R. Govindasamy, M. Zurbriggen, J. Italia, A. Adelaja, P. Nitzsche
and R. VanVranken
Date: June, 1998 File Size: 157 KB
Farmers' Markets: Producers' Characteristics and Status of Their Business
R. Govindasamy, M. Zurbriggen, J. Italia, A. Adelaja, P. Nitzsche
and R. VanVranken
Date: June, 1998 File Size: 206 KB



Consumer Awareness of the Jersey Fresh Promotional Program
R. Govindasamy, K. Sullivan, V. Puduri, B. Schilling, and L. Brown
Date: July, 2005 File Size: 242 KB
Returns to the Jersey Fresh Promotional Program: The Impacts of Promotional Expenditures on Farm Cash Receipts in New Jersey
Ramu Govindasamy, Brian Schilling, Kevin Sullivan, Calum Turvey, Logan Brown and Venkata Puduri
Date: March, 2004 File Size: 210 KB
Consumer Response to State-Sponsored Marketing Programs:
The Case of Jersey Fresh
R. Govindasamy, A. Pingali, J. Italia and D. Thatch
Date: February, 1998 File Size: 313 KB
Producer Response to State-Sponsored Marketing Programs:
The Case of Jersey Fresh
R. Govindasamy, A. Pingali, J. Italia and D. Thatch
Date: March, 1998 File Size: 255 KB
Retailer-Wholesaler Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh
R. Govindasamy, A. Pingali, J. Italia and D. Thatch
Date: April, 1998 File Size: 261 KB



Income Distribution Comparison of Farms with Innovative Activities: A Probabilistic Approach
R. Govindasamy, A. Pingali and F. Hossain
Date: January, 1998 File Size: 201 KB